Chowringhee Rolls & Kababs
 Franchise Proposal
Welcome to Chowringhee Rolls and Kababs Indian food franchising concept. We are committed to building the reasonable alternative to the traditional, high cost restaurant franchise. We are looking for people who want to operate their own business and are willing to be involved in every aspect of the business from site selection to daily operations

We are pleased to introduce ourselves as a Famous food outlet chain in Delhi NCR in the name of Chowringhee. It has been the favorite hunt for food for 15 Years. It has created strong and proven business system in the associates right from day one. It saves the franchisee from going through all the teething problems one has to face while starting a new set up. We want to expand even broader and targeting to spread all over India. So we are in search of people who are seeking business opportunities with low investment in food and restaurant industry. A franchise system gives you the benefit of being part of a larger organization, increasing credibility in consumer's mind. Chowringhee will take care of the national advertising allowing the business to increase its exposure to the target market in a more cost effective manner.
 Franchise Development
Assistance for new restaurant development begins with your initial inquiry and continues through the site selection process, facility design and construction, and most importantly, your restaurant opening.

Potential locations for Chowringhee Rolls and Kababs include existing restaurants and other buildings, shopping malls, food courts, shopping centers, and some non-traditional locations too.

 The Outlet Property for a site may be purchased, leased, or contracted for through a third party. Property size should be of approximately 100-300 square feet carpet area with a main street frontage is necessary to accommodate your Chowringhee Rolls and Kababs outlet. Many criteria are considered when evaluating a potential location. These include, among others, population demographics, retail activity, employment, traffic patterns, environmental issues, residential density, competition, and other intangible factors.
Chowringhee Rolls and Kababs must review any proposed sites to assure they meet our Real Estate standards prior to the beginning of construction.

 Marketing and Advertising
Chowringhee Rolls and Kababs is responsible for planning effective and impactful programs and materials to help you grow your business and build the Chowringhee Rolls and Kababs brand image.
The overall goal of marketing is to project “One Message, One Voice” throughout the Chowringhee Rolls and Kababs system, thereby creating greater synergy and effectiveness. The Company will maintain checks and balances on the royalties, credit card company statements, bill and order copies and orders forms to be provided by the franchisee.

FRANCHISEE
Although owning and operating your own business always requires a serious financial and personal commitment, our initial franchise fee is low and our initial start-up costs are among the lowest in the restaurant trade. You can set up a 40 seater full service outlet within INR 2500 to INR 4000 per sqft approx. Our royalty at 4% is the lowest in the Industry. (Country wide. However the figures are projected and are subjective to various factors and decisions. We offer Concise Chowringhee Rolls and Kababs Menu.

SETUP 150 - 200 SQFT SHOP
Rolls and Kababs
Moms
Tandoori Starters (Tandoori Dimsums)

SETUP 250 Sqft to 300 Sqft
Rolls and Kababs
Moms
Tandoori Starters (Tandoori Dimsums)
Indian Curries
Chinese
Assorted Tandoori Breads
Biryani(Rice)
Desserts
Drinks (Coolers and shakes)

We have aimed to provide you with a summary of standard Chowringhee Rolls and Kababs outlet. Other opportunities exist which may vary from the standard outlet. We encourage you to discuss this with the Franchise Recruitment Manager.

Support services offered by Chowringhee Rolls and Kababs franchise include:
 Site selection and negotiation
 Complete assistance and advice to the franchisee's Interior Designer for design criteria
 Assistance and advice Entire construction and installation
 Initial training and development
 Grand Opening events
 Ongoing Restaurant Operations consultant
 Ongoing Business Development assistance
 Ongoing market share development

The following is a brief summary of the Support Centre and the services that Chowringhee provides. We are staffed with experienced professionals that are ready to help you deliver the Chowringhee Rolls and Kababs promise of Great Indian Food to each and every customer a proven Lunch and Dinner menu with authentic Indian food items combined with a simple operations system designed to allow you to deliver good food customized to the Indian palate at reasonable prices.

If you’re interested, then join us! Together we will build the low-cost alternative to the traditional high-cost restaurant franchise.

Initial Investment
As a franchise owner, your initial investment will vary from city to city ranging from INR 2500 to INR 4000 per Sqft. approximately, for a full service 40 seats outlet Plus the kitchen equipment , generator, AC, Cutlery crockery, kitchen equipment etc, for everything you will need to open the doors. However, these are mere estimated forecast which may vary from location to location. The total initial investment necessary to open a Chowringhee Rolls and Kababs Outlet will vary from restaurant to restaurant depending upon a number of factors including but not limited to, the location and size of your particular restaurant, the amount of leasehold improvements necessary, the volume of business expected at the restaurant, the condition of the financial market at the time, and your particular financial circumstances.

ECONOMICS OF THE PROPOSAL
Our company proposes to take a non-refundable license fee deposit per franchised full service outlet per unit. The continent wise capital outlay is projected in the separate attachment