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Online Integrated Franchise Solution Company

Whiteville Retails Private Limited

Retail / FMCG

About Us


Fairway Supermarket- India’s largest online grocery store

Fairway Supermarket is a growing supermarket in India. We are specially trained to meet consumer needs.

Fairway Supermarket is an online grocery store chain that is operated in the supermarket sector in India. We have 18 stores in India. Fairway Supermarket is a growing brand in the market.

Fairway Supermarket has 18+ outlets in Pan India mainly in South India and now we are expanding our brand in the northern part of India. Every day, Fairway Supermarket brings multiple products, opportunities, and services to millions of customers in India. Through more than 1 lac Sqft of many retail spaces, we will be serving customers in many cities across the country. Most of all, we help India shop, save and realize dreams and aspirations to live a better quality of life every day.

Fairway Supermarket understands the soul of Indian consumers. As one of India's growing retail pioneers with multiple retail formats, we connect a diverse and passionate community of Indian buyers, sellers, and businesses.

The collective impact on business is staggering: many customers will walk into our stores each year and choose products and services that will be supplied by over 300 small, medium and large entrepreneurs and manufacturers from across World. And this number is set to grow.

Fairway Supermarket will employ around 60 people directly from every section of our society. We source our supplies from enterprises across the country, creating fresh employment, impacting livelihoods, empowering local communities and fostering mutual growth.

We believe in the 'Indian dream' and have aligned our business practices to our larger objective of being a premier catalyst in India's consumption-led growth story. Working towards this end, Fairway Supermarket allows you to walk away from the drudgery of grocery shopping and welcome an easy relaxed way of browsing and shopping for groceries. Discover new products and shop for all your food and grocery needs from the comfort of your home or office.

No more getting stuck in traffic jams, paying for parking, standing in long queues and carrying heavy bags – get everything you need, when you need, right at your doorstep. Food shopping online is now as easy as every product on your monthly shopping list is now available online at Fairway Supermarket, World’s best online grocery store.




Fairway Supermarket is owned and operated by Whiteville Retails Pvt Ltd. (WRL) – a company founded by Mr. Rishi jha & Mr. Mayank Gupta is respected in the business world, they has built a company that constantly strives towards developing a deep understanding of customer needs and satisfying them with the right products. A firm believer in core business fundamentals and strong ethical values, Both has built Fairway Supermarket into an efficient, large and profitable retail chain that is highly respected by customers, partners and employees alike.


At Fairway Supermarket, we research, identify and make available new products and categories that suit the everyday needs of the Indian family. Our mission is to provide the best value possible for our customers, so that every rupee they spend on shopping with us gives them more value for money than they would get anywhere else.


At Fairway Supermarket, we place strong emphasis on excellence in customer service. Our employees believe in the values of Action, Care and Truth (ACT) to get the job done, with Dedication and Determination.


Focus: To be focused about what I do.

Motivated: To be clear of achieving my goal.

Enthusiastic: To love what I do.


Respect: To respect every individual in the organization and provide her/him with the dignity and attention to make her/him believe that she/he makes a difference to the organization.

Listen: To listen and resolve any employee / customer grievance quickly and fairly.


Integrity: By being open, honest and fair in all our relationships and being respectful and trustful to others.


We strongly believe that honesty and sincerity are critical in achieving complete customer satisfaction. We welcome individuals who share our values and believe in leading by action.


We are present in India across 11 States

Investment Details
Operation Started
Operation Start Date 2017
Franchise Start Date 2020

Franchise Details
Franchise/Brand Fee
Exclusive territorial rights to a unit Franchise yes
Anticipated ROI 20
Likely Payback Period 1-2-Year

Property Details
Property Type Commercial
Preferred Location Near residential Colony
Required Floor Area 300-5000-Sq. Ft.

Preferred Expansion Locations
  • Delhi
  • Haryana
  • Himachal Pradesh
  • Jammu and Kashmir
  • Punjab
  • Uttarakhand
  • Uttar Pradesh
  • Assam
  • Meghalaya
  • Mizoram
  • Tripura
  • Arunachal Pradesh
  • Manipur
  • Nagaland
  • West Bengal
  • Sikkim
  • Odisha
  • Chhattisgarh
  • Madhya Pradesh
  • Jharkhand
  • Jharkhand
  • Kerala
  • Karnataka
  • Tamil Nadu
  • Andhra Pradesh
  • Telangana
  • Gujarat
  • Rajasthan
  • Maharashtra
  • Goa
Union Territories
  • Andaman and Nicobar
  • Pondicherry
  • Chandigarh
  • Lakshadweep
  • Daman and Diu
Training Details
Training manuals for franchisees Yes
Initial training location on site
Initial training program duration 15 days
Is on ground assistance available for franchisee ? Yes
Guidance from Head Office in opening the franchise Yes
Technical support to the franchises Yes
Term & Conditions Details
Do you have a franchise agreement? Yes
Duration of franchise term? 10 Years
Is franchise term renewable ? Yes
Do Company has operations manual? Yes
Finance Assistance given by the company? Yes


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