Education / Education Services
Area Req. -
1 Lac - 2 Lac
Franchise Outlets -
1 - 10
This is a proposal for the (Right to Use License - Franchise) of our Business - Trade Scape.
Trade Scape is basically a Stock Market Education Platform wherein we conduct Workshops for beginners on Trading and Investing in the markets.
Thus we have got the entire Infrastructure built behind the business such as –
In short, it’s a complete Plug and Play Set Up for someone interested to run a business in the Stock Market / Forex Market Education Domain.
The License Agreement will be for a period of 2 years at the end of which, the licensee shall have an option to renew the contract. And during this term, they shall have all the rights to conduct any number of workshops, have any number of students with No Royalties or Yearly Fees. (We also offer lifetime license for some extra fee.)
What’s included in the License Model is an (as it is) website template as that of Trade Scape (with same Workshop Bookings System and Payment Gateway built-in), the License to use our Course Material, access to our Marketing and Promotional Contents and complete Business Platform Set Up as well all customizations, changes and modifications for the new business done on our end.
Basically, the whole Business Infrastructure of Trade Scape except the - Copyrights of the Course and the Domain Name (www.tradescape.in).
The buyer just needs to put in their own Brand Name, get a Domain of the same and they are good to go which is kind of Win-Win situation for the buyer as they can name the business any name they wish to and they are good to start off just like as if it’s their own new business. All that needs to be changed on our Website Template will be the Logo, some design and info changes and customizations. That's about it.
The website requires No Coding Experience to operate as its made on the Wix Platform which is a CMS (Content Management System) platform with simple drag and drop interface which can be easily edited and managed by just about anyone.
We have sold 7 Franchise (Licenses) till date across various countries such as India, USA, Germany, South Korea, Dominican Republic, Vietnam and England.
View some Samples of the Course here (60 Slides in PDF – Original Course is in PowerPoint Format) - https://www.dropbox.com/s/r98lkwkcsq71yw7/SAMPLE%20%28USD%29.pdf?dl=0
2. The Business Model
We are in the Financial Market Education Business.
In any country where there is an established Stock Exchange, people are engaged in trading in the Stock Market which makes our business not just a great business in India but a model that works for any country be it USA, UK, Japan, Sri Lanka or just about any other. The rules are the same.
This is a Great Business for anyone with the knowledge of the Market looking to do business in the lucrative Capital/Forex Market Education Domain via Workshops, Camps or via Online Classes. Or the Buyer can simply opt to HIRE someone qualified as an Instructor/Teacher to conduct the Workshops as an Employee, Commission or Profit Sharing Model.
Basically, our course has been created in a format that the complete workshop can be conducted within 10 hours. We generally conduct the workshop for 5 days - with 2 hours classes each session. So, 2-3 batches are easily conducted over a single 5-day event with 20-25 or more participants in each batch.
The greatest advantage of our business model is the fact that it is Mobile i.e. we don’t have to set up an institute or classroom at a fixed location and run it. We can have 5 days workshops at multiple locations or simple Online. Thus, no overhead expenses nor any expensive infrastructure to set up.
And now with the advent of Online Classes and various easy to access Online Education Mediums such as Zoom, Google Meet etc., the same workshops can be easily done virtually as online classes which is convenient for both the participants as they can attend the classes at the comfort of their homes and for the instructor too as he/she can reach out to the students from across the world with practically no limits and thus increasing the client base dramatically.
Also trading and investing in the Stock Market is not limited to a specific section of people. It’s something that is open to all. Thus, our potential target market covers anyone between the ages of 20 – 60 which is a huge market at the same time a big opportunity.
We charge Rs.5000-10000 per student for attending the workshops depending upon the location. (You can always charge more once the brand gets established. There is no limit to the same)
And the Profit Margin is more than 80% in a business like this as it’s an almost NO Overhead Cost Business apart from the advertising aspect.
If we look at a simple Projected Revenue Model –
Basically, the Course been created in a format that the complete Workshop can be conducted within 10 Hours. We generally conduct the Workshop for 5 Days with 2 Hours classes each day.
Suppose the buyer conducts 1 or 2 Online Workshops per month and gets even 10 Students per workshop paying just Rs.8000 per head for the Workshop.
The Buyer can make – [10 Students * Rs.8000 Per Head] = Around Rs.80000 - Per 5 Day Workshop at the minimum.
So, just 2 Workshop in a month can easily generate Rs.1.5 lakh Per Month or even more.
Even if we take out Expenses of say Advertisement say about Rs.50000, it still leaves us with a Profit of Rs.1 Lakh per month which can easily move much higher with increase in number of participants as well as increase in fees at a later stage.
Here is how the Business Model Works. It’s a very Simple Model –
A. We create Social Media Ads on Facebook / Instagram about any Upcoming Workshop and drive Traffic to our Website.
B. People visit the Website and get to know the details about the Workshop such as Fees, Venue, Schedule and Workshop Contents.
C. Interested participants go to the Booking section via the Book Now Button on the website, put in their details and make Bookings buy paying the Booking Amount.
D. They are automatically mailed their Booking Confirmation Slip which is their Ticket ID for attending the Workshop. (For both Offline or Online Class)
E. If it’s a Live Workshop, we book a Place to conduct the Workshop. If it’s a Online Workshop, we conduct it via Online Classes Platforms such as Google Meet, Zoom or Join Me etc.
F. That’s it. On the workshop date, people attend as they have already paid for it and the Workshop is conducted for 2 Hours each day per batch.
4. Website Traffic
One Important fact to note about our Business Model is that unlike other Websites and Online Businesses for whom Website Traffic is some very important criteria, the same does not hold true for our Business Model.
Number of Site Visitors is irrelevant for a business like us. Our Revenue Model doesn't depend of the number of people visiting our site as we don’t make revenue via ads.
Whenever we have an upcoming Workshop or Webinar, we run Paid Ads on Social Media, interested people click on the link and are redirected to the website via the 'Call to Action Button', they visit the website and learn about the Workshop and other details and Book Tickets to the Workshop or Webinar on the website.
That’s the only purpose of our website.
Site Visitors depends on the Budget of our Paid Ads. More the budget of our Social Media Campaign, more the site visitors, more the number of Booking for the Workshops, more the revenue, greater the profits.
Random website visitors don't count for our Business Model. We are only interested in those people who want to attend the Workshop or Webinar and visit the site to pay and make a booking for a Workshop or Webinar.
More You Spend, More Traffic to Website, More Bookings of Workshops, More Profits.
We have coached over 300 students to date from April 2017 and on an average earned Rs.6000 per head. Thus, a revenue of around Rs.18 Lakhs in 24 months conducting just 1 workshop of 5 days per month with even some gap months in between.
In 2017 since we started, as we didn't have any website back then, the advertisements were done the traditional way via distributions of banners and leaflets across town whenever we had a workshop coming up. Thus, payments were mostly received in cash.
Now however, since we have a website with booking and payment system built in, everything can be done online and the interested students/participants can get all the information required right from the website, make a payment and book a seat.
All said we hope to hear from you with your thoughts on it. We are open to any discussion further on it and will be also open for any customizations as needed.
Trade Scape Team
|Operation Start Date||2017|
|Franchise Start Date||2020|
|Investment||1 Lac - 2 Lac|
|Franchise/Brand Fee||1.5 Lakhs|
|Exclusive territorial rights to a unit Franchise||yes|
|Likely Payback Period||1-3-Month|
|Preferred Location||In case of online classes, no location is required. In case offline class, still no fixed location is required. Any kind of rented property or hotel can be booked for the required number of d|
|Required Floor Area||--Sq. Ft.|
|Training manuals for franchisees||Yes|
|Initial training location||Online|
|Initial training program duration||2 days|
|Is on ground assistance available for franchisee ?||Yes|
|Guidance from Head Office in opening the franchise||Yes|
|Technical support to the franchises||Yes|
|Do you have a franchise agreement?||Yes|
|Duration of franchise term?||2 Years|
|Is franchise term renewable ?||Yes|
|Do Company has operations manual?||Yes|
|Finance Assistance given by the company?||Yes|